PageRank; Really the "be all, end all" factor?

 

 A great deal of importance is placed upon PageRank value these days, and a great deal of this emphasis is slightly off-kilter.

 Take a look at some searches:

A search for, say "wireless speech recognition headsets" shows us the Number 1 site, competing with 915,000 other sites 'about' this phrase has a Page Rank of 2/10; yet the Number 2 site has a Page Rank of 4/10.

Another search for the phrase "email address for Alltel cell phones" shows us the Number 1 site, competing against 410,000 other sites has a Page Rank of 4/10, while the Number 2 ranked website has a Page Rank of 5/10.

 What's missing from the "PageRank is most important" philosophy is really kind of selling Google's incomparable indexing more than little short.

 Here's yet another example:
A search for "script for scheduling defrag task" is very interesting example.
The Number 2 website indexed for this phrase is completely unranked;
and the Number 4 website is ranked at 4/10.

  What's the moral of the story?
Content, relevant content remains almost equally important in an awfult lot of how Google indexes the billions of documents it stores in it's document barrels.

 Google isn't fooled in many instances by huge amounts of inbound links that have little relative value.. links that are/were created by virtue of their immense popularity (like news websites), to Web documents that just touch on a subject in passing - do not make those documents more important than pages in a website that is comprehensively about that same subject.

 A good deal of this seeming anomaly hinges on Google's "word stemming"  indexing_&_ranking algorithm;
 But that topic is worth another article in and of itself!